Buy Like a Guy.

You’re a guy...which means you don’t know a lot about diamonds. In fact, you probably don’t really care that much about them. You know important stuff like the NCAA brackets, box scores, draft picks, and the rule your buddy has to abide by should his drive fall short of the ladies tee. Let’s face it, you wouldn’t really care about diamonds if you weren’t expected to get one for the woman of your dreams. But you are...and so you care...and that's why you're reading this.

Those *&%$# Four C's:

So, here we are about to talk about the so-called Four C's. I'm going to keep it simple and give you a little advice:

Learn a bit about the 4C’s so you understand what they are and why it matters to the final price of a diamond...and then stop. (The link above is to my store's website...but this information is all over the Internet.) In a nutshell the 4C’s will help you gauge whether or not the diamond you are interested in warrants the money you have to part with to get it. That's it. Nothing more.

The 4C's are NOT the diamond...

That sort of a metaphysical statement but it’s also true. The 4C’s are NOT the diamond. They describe some of the characteristics of a particular diamond as well as the relative rarity...but that's where it ends. At best...knowing the 4C's of a diamond will help you understand why one diamond costs more than another. It's a simple matter really:

The fewer there is of the something...for example a huge, rare diamond...the more valuable that something is. If you want one of the few...you'll need to pay more for it. That's how you should use the Four C's.

Next..."Hoovering the Diamond Purchase"